Gloo’s data privacy FAQ states that the company may use third-party data to “enrich our internal profile” of anyone who has given their information to Gloo—or even one of its client ministries.
Any business pairing its own information with third-party data “can create a surprisingly detailed profile of you that includes your online and offline behaviors and habits,” Hunter explained. And that helps a business decide what advertisements or products a person is likely to be receptive to.
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